From December 4-7, AE Tbilisi Hub, ICOM International Committee for Marketing and Public Relations (MPR), ICOM Georgia, the Georgian National Museum, Tbilisi Museums Union, and the Georgian Museum of Fine Arts jointly organized the international conference: Museum Communications at a Crossroads: Empowering Our Communities in Times of Change and Crisis in Tbilisi, Georgia.
The conference opened with a keynote speech by Prof. David Lortkipanidze, Academic Director of AE Tbilisi Hub, who discussed Georgia’s biocultural heritage and ongoing scientific research in the field. He also explored how these studies cancontribute to the promotion of the country and its cultural legacy.
Natia Khuluzauri, Executive Director of AE Tbilisi Hub, moderated both, the keynote session and the scientific panel discussion, where experts examined modern approaches to science communication and the implementation of effective communication strategies through real-world examples.
The conference brought together around 100 delegates, with 40 speakers from different countries presenting their insights.
Annual conferences organized by ICOM’s International Committees serve as vital platforms for fostering collaboration between professionals in culture and science while showcasing the latest trends and methodologies.
Hosting the 2024 ICOM MPR Annual Conference in Tbilisi, which gathered leading experts in scientific and cultural communication, was a prestigious milestone for Georgia, reinforcing its role in the global museum and academic community.
