On 11–17 November 2025, the 27th General Conference of ICOM (International Council of Museums), entitled “The Future of Museums in Rapidly Changing Societies,” was held in Dubai. This triennial conference was of particular significance, as it marked the first time an ICOM General Conference was hosted in the MEASA region (Middle East, Africa, and South Asia).
The conference brought together over 4,500 museum and cultural heritage professionals, policymakers, and leaders from around the world and was hosted by the Dubai World Trade Centre under the highest patronage of the United Arab Emirates.
Natia Khuluzauri, Executive Director of AE Tbilisi Hub, participated in the conference and delivered a presentation on 12 November at the first session of ICOM-COMMS entitled “Intangible Cultural Heritage, Storytelling, Identity, and Relevance.” She also moderated the second session, “The Power of Youth: Collaboration, Activism, and Digital Skills.”
Additionally, on 15 November, during a joint session of ICOM-COMMS and ICOM-AVICOM, she, as Coordinating Editor and Editor-in-Chief, presented to the public the proceedings of the international conference “Museum Communication at a Crossroads: Empowering Communities in Times of Change and Crisis,” held in Tbilisi in December 2024 through the collaboration of the Tbilisi Regional Centre and ICOM-COMMS.
